(Jobs in Kenya) Digital Marketing & E-Commerce Manager at Alternate Doors - Gazeti Jobs
(Jobs in Kenya) Digital Marketing & E-Commerce Manager at Alternate Doors
2 months ago
Supporting and monitoring all Digital Marketing activities within the group
Analyzing Competitor’s Marketing activities
E-Commerce Operations Management- Overseeing Online Brand shop operations e.g. Sales management, organizing online promotions, making advertising decisions, web maintenance and keeping the online retail channel updated for new product launching.
Managing main Channel E-commerce account teams
Overseeing all media buying activities
Devising strategies to drive online traffic to the company website
Overseeing the digital marketing strategy for the company
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilizing a range of techniques including paid search, SEO and PPC.
Managing online brand and product campaigns to raise brand awareness
Managing the redesigning of the company website on yearly basis to increase online brand awareness.
Improving the usability, design, content and conversion of the company website as well as Content syndication with Retailer E-commerce sites
Responsibility for planning and budgetary control of all digital marketing
Review new technologies and keep the company at the forefront of developments in digital marketing.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Bachelor/Master degree in any field with an excellent academic background
Experience in digital/tech industry: preferably in big e-commerce businesses, CRM programs, digital-led start-up companies
Have proven success from work experience
Have strong analytical thinking and leadership skills
Curious individuals can make complex decisions using all the available data but comfortable enough to use their gut feeling and instinct when these are missing.