FMCG Sales : Merchandizer
DEADLINE : 1st June 2025
Job Location : Dar es Salaam
Job Purpose :The job purpose of a Merchandiser for Fast-Moving Consumer Goods (FMCG) is to maximize sales and profitability by ensuring products are visually appealing, readily available, and strategically placed in retail environments. This involves a range of activities aimed at influencing consumer purchasing decisions at the point of sale.
Key responsibilities of an FMCG Merchandiser :
- Planning and Development – Planning and developing merchandising strategies.
- Ensuring product availability: Making certain the right products are stocked in the right quantities at the right time. This includes monitoring inventory levels and working with clients and store personnel to prevent stockouts.
- Creating impactful displays: Developing and implementing attractive and effective product displays that capture consumer attention and drive sales. This involves understanding visual merchandising principles and utilizing planograms.
- Implementing promotions: Executing promotional activities, price changes, and markdowns to stimulate sales and clear excess stock.
- Analyzing sales data and trends: Monitoring sales figures, consumer reactions, and market trends to identify opportunities for improvement and make informed decisions about product placement and promotions.
- Maintaining store relationships: Collaborating with store managers and staff to ensure merchandising standards are met and to build strong working relationships.
- Monitoring competitor activities: Keeping track of competitors’ merchandising strategies, pricing, and promotions.
- Forecasting – Forecasting sales and managing Budgets
- Vital Role – Merchandisers in this industry play a vital role in making sure their company’s products stand out on the shelves and are easily accessible to consumer
Essential skills for an FMCG Merchandiser:
- Analytical skills: To interpret sales data and market trends.
- Communication skills: To effectively interact with various stakeholders.
- Organizational skills: To manage multiple tasks and priorities.
- Creativity: To develop visually appealing displays.
- Attention to detail: To ensure accuracy in pricing and product placement.
- Negotiation skills: When working with suppliers and sometimes retailers.
- Problem-solving skills: To address issues related to stock, displays, etc.
- Knowledge of visual merchandising principles.
- Commercial awareness: Understanding what drives sales in the retail environment.
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