Seeking a Marketing Specialist to drive brand awareness and customer engagement in Kenya through multi-channel campaigns, market research, and performance analysis. Requires 2+ years of marketing experience, strong analytical skills, and fluency in English/Swahili. iGaming experience a plus. Competitive salary and growth opportunities offered.
- Experience Level :Mid level
- Experience Length :2 years
• Develop and implement marketing strategies to increase brand awareness and customer engagement in the Kenyan market.
• Plan and execute multi-channel marketing campaigns (digital, social media, email, partnerships, and offline).
• Conduct market research and analyze industry trends to identify new opportunities.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.
• Manage and optimize pay-per-click advertising campaigns to drive customer acquisition and retention.
• Create and localize content for various marketing channels, ensuring cultural and regulatory compliance.
• Track, analyze, and report on key marketing performance metrics.
• Build and maintain relationships with local influencers, media outlets, and partners.
Requirements:
• Proven experience (2+ years) in marketing, preferably in the iGaming, technology, or digital entertainment industries.
• Strong understanding of the Kenyan market and consumer behavior.
• Excellent communication skills in English and Swahili.
• Ability to work independently and manage multiple projects simultaneously.
• Analytical mindset with proficiency in data analysis and reporting tools (e.g., Google Analytics).
• Creative thinker with a passion for innovative marketing strategies.
Preferred Qualifications:
• Experience in the iGaming industry.
• Knowledge of local regulatory guidelines for gaming and online marketing.
• Existing network of contacts in media and among key influencers.
What We Offer:
• Competitive salary
• Opportunity to shape marketing strategies in a fast-growing company.
• Professional growth and development opportunities.
