HCS Affiliates Group, is a one-stop human resources and management consultancy organization, headquartered in Nairobi, Kenya.
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National Sales Manager - FMCG
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience8 years
- LocationNairobi
- Job FieldSales / Marketing / Retail / Business Development 
- Our client, a well-established company in the FMCG sector and with a long track record in Kenya and overseas Markets, is seeking to recruit a National Sales Manager who will implement, improve present and future route to market and distribution strategies. He/she will also ensure the organizations continuous distribution capacity building growth through an optimum distribution strategy.
Reports to: Head of Sales & Marketing
Direct Reports: Demand Analyst; Logistics Coordinator
Key Duties & Responsibilities
Managerial Duties and Responsibilities
- Develop policies and processes to be applied across the country that enables delivery of and efficient distribution system.
- Develop and implement a comprehensive sales strategy that align with the company’s vision and goals
- Develop and implement distribution policies and processed for emerging modern retail channels to ensure maximum capitalization.
- Assist the Head of Sales and Distribution develop National distribution route to market to ensure target achievements and company growth.
- Manage change initiatives as required. Maintaining productive working relationships with all the relevant contacts internally and externally within the distribution chain.
- Provide the business and distribution team leadership keeping the Head of Sales and Distribution appraised.
- Deliver regular updates and presentations to senior management, highlighting key achievements, challenges, and opportunities for growth.
- Assist the Head of Sales and Marketing in developing sales strategies and lead a national wide Sales team members to achieve the target.
Operational Roles and Responsibilities
- Manage the distribution channel activities and adjust routes to meet the needs of business partners and improve efficiency.
- Regularly monitor sales performance against budget targets, providing timely updates and actionable recommendations to senior management
- Prepare monthly, quarterly and annual sales forecast
- Develop and drive key distribution projects.
- Take part in continuous in market assessments of route to market performance and give improvement recommendation.
- Develop distributor logistics capability- infrastructure, business processes and systems.
- Lead implementation of best practices in distribution and sales effectiveness across the country.
- Ensure alignment and continuous order process automations with distribution partners on an integrated route to market.
- Perform any other relevant duties that may be assigned by the supervisor within the scope of the position.
Key Result Areas:
The accountability areas are as follows;
- Effective policies formulation and implementation for revenue growth.
- Productive working relationships internally and externally for enhanced customer satisfaction
- Timely and accurate market analysis report.
- Enhanced clientele retention and growth rate.
- Efficient and profitable distribution Channels
- Distributor management performance
- Collaboration and implementation of distributor support initiatives.
Knowledge and Skills Required
The job holder must possess;
- Bachelor’s Degree in a Business-Related course.
- Professional course sales or related field will be an added advantage.
- Eight (8) years of Senior management experience in a relevant field with an in-depth knowledge in Sales and distribution preferably in Fast moving consumer goods
- Understanding of Sales & Distribution – Expertise in sales techniques, retail and wholesale management, and customer segmentation.
- Market Trends & Consumer Behaviour – Ability to analyse market dynamics, consumer purchasing patterns, and competitor strategies
- Sales Forecasting & Budgeting – Competence in preparing sales projections, revenue planning, and cost management.
- Pricing Strategy-Ensure brand profitability through correct pricing policies and product costing in liaison with the Finance function.
- People Management – Ability to recruit, train, and mentor a high-performing sales team, encouraging a positive and goal-driven team culture.
- Performance Management – Setting KPIs, monitoring progress, and driving results.
- Customer Service Excellence – Ensuring client satisfaction and addressing complaints, improving service, and adapting strategies based on customer input.
- Collaboration with Marketing Teams – Aligning sales initiatives with branding and promotional efforts.
- Data-Driven Decision Making – Using analytics tools to track sales performance and market trends.
- Effective Communication – Ability to present ideas clearly to teams, executives, and customers.
- Negotiation Skills-Demonstrate ability to interact and convince stakeholders to support business strategies and deals.
- A valid Kenyan driving license with driving experience.
Method of Application
Applicants who meet the requirements stated above should send their updated CV and cover letter with a day –time Telephone number to the email address: jobshag@hcsaffiliatesgroup.com with National Sales Manager on the Subject line. Only shortlisted candidates will be contacted.
Candidates MUST indicate their Current and Expected salaries
