This is a full-time on-site role for a Social Media Marketing Specialist at Express Impress Car Hire Ltd. The Specialist will be responsible for social media marketing, content creation, digital marketing, and communication tasks to promote the company's corporate transport services in Nairobi County, Kenya.
- Minimum Qualification :Unspecified
- Experience Level :Mid level
- Content Creation & Management: Develop and implement content strategies across digital platforms, create engaging content, and optimize for SEO. Monitor performance and improve based on analytics.
- Social Media Management: Manage social media accounts, create campaigns to boost brand awareness, engage with followers, and analyze performance to enhance growth.
- Video Content Creation & Editing: Plan, shoot, and edit videos, utilizing editing software to create professional content that showcases our corporate transport services.
- Online Advertising: Manage and optimize online advertising campaigns across platforms, tracking performance to maximize ROI.
- Email Marketing: Create and manage targeted email campaigns, build and maintain email lists, and analyze performance to improve conversions
Qualifications
- Social Media Marketing, Social Media Content Creation, and Digital Marketing skills
- Marketing & SEO Experience: Strong marketing mindset with extensive knowledge in SEO principles, email marketing, and driving digital growth.
- Communication & Problem-Solving: Excellent written and verbal communication skills, with strong organizational abilities and a proactive approach to learning and problem-solving.
- Social Media Expertise: Proficient in social media management tools (e.g., Hootsuite, Buffer) and familiar with platform dynamics (YouTube, Instagram), with experience in digital marketing and content creation.
- Video & Graphic Editing Skills: Skilled in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) and basic graphic design tools (e.g., Canva, Photoshop) to produce engaging multimedia content.
- Ability to create engaging social media content
- Knowledge of marketing strategies and trends
- Experience in transport services or related industry is a plus
- Bachelor's degree in Marketing, Communications, or related field
