Job Description
To develop and execute the company’s commercial strategy to drive revenue growth, profitability, and market expansion. The Commercial Lead will oversee and coordinate the functions of sales, including credit control, marketing, business development, warehouse operations, and logistics to ensure seamless alignment with the company’s goals. The commercial strategy is transformation of the processed, packaged seed to cash in the bank.
NB: you will have a dotted reporting line to Regional Marketing Lead
Key Responsibilities: (Result of position)
1. Strategic Planning & Execution
· Develop and implement a comprehensive commercial strategy aligned with the company’s business objectives.
· Identify and evaluate new market opportunities, customer segments, and revenue streams.
· Set and monitor key performance indicators (KPIs) for commercial functions.
· Set achievable targets.
2. Sales & Marketing Oversight
· Lead the sales team to achieve revenue and growth targets.
· Oversee marketing initiatives to build brand visibility and generate leads.
· Work with the marketing team to create and implement campaigns, product positioning, and market research.
3. Business Development
· Build and maintain strategic partnerships and key customer relationships.
· Identify new business opportunities including distribution channels, products, and services.
· Negotiate high-value contracts and agreements with clients, distributors, and partners.
4. Team Leadership & Capacity Building
· Provide direction, support, and performance management to sales, marketing, warehouse, and logistics teams.
· Foster a culture of accountability, collaboration, and continuous improvement.
· Identify training needs and support capacity building across commercial functions.
· Foster a performance-driven culture with clear KPIs and accountability.
5. Warehouse, Logistics & Inventory Management
· Oversee efficient warehouse operations, ensuring proper storage, handling, and distribution of products.
· Collaborate with logistics teams to optimize supply chain operations, reduce costs, and enhance delivery performance.
· Ensure effective inventory management practices, including demand forecasting, stock optimization, inventory accuracy, and minimization of losses or expiries.
· Align inventory planning with sales forecasts and procurement cycles.
6. Financial Management
· Prepare and manage the commercial department budget, ensuring cost efficiency and ROI.
· Analyze commercial performance data to guide strategic decisions.
Key Qualifications and Experience
· Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. A Master’s degree is an added advantage.
· At least 7 years’ experience in commercial leadership roles, preferably in a similar industry (Agronomy).
· Proven track record of driving revenue growth and leading multi-functional teams.
Skills and Competencies
· Strong strategic and analytical thinking.
· Excellent leadership and people management skills.
· Good understanding of sales, marketing, and supply chain processes.
· Exceptional communication, negotiation, and relationship-building skills.
· Results-driven with a customer-centric mindset.
· Dynamic and result-driven.
Method Of Application:
Qualified candidates are invited to share Cover letter, CV and Academic Certificates not later than 7th June, 2025 to [email protected].
MAKE SURE THAT YOUR EMAIL SUBJECT READY “APPLICATION FOR COMMERCIAL LEAD POSITION”. Email with no above Subject will not be considered.
Please note ONLY shortlisted candidates shall be contacted.
