Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The key purpose of the Community Manager is to oversee the community engagement and communication strategies for three of our flagship brands: Castle Lite, Flying Fish, and Safari Lager. This individual will be responsible for building and maintaining strong relationships with our community, enhancing brand visibility, managing social media platforms, and ensuring a positive brand experience.
Key Responsibilities:
Community Engagement and Growth:
- Develop and implement strategies to engage and grow the community for each brand (Castle Lite, Flying Fish, and Safari Lager).
- Actively monitor and participate in conversations on social media platforms, online forums, and other digital spaces.
- Foster a sense of belonging within the community, ensuring that brand values resonate with the audience.
Content Creation & Social Media Management:
- Create, curate, and manage content for each brand’s social media accounts (Facebook, Instagram, Twitter, etc.).
- Work closely with the marketing team to align community content with brand campaigns and initiatives.
- Develop social media calendars, ensuring timely and relevant content is shared consistently.
Customer Service and Community Support:
- Act as the primary point of contact for community members, addressing inquiries, feedback, and concerns in a timely and professional manner.
- Monitor brand mentions across social media, respond to customer feedback, and escalate any urgent issues when necessary.
- Proactively engage with both positive and negative feedback, turning challenges into opportunities for brand growth.
Campaigns and Event Promotion:
- Collaborate with the marketing and events teams to promote product launches, promotions, and events (both virtual and physical).
- Execute brand awareness campaigns and track key performance indicators (KPIs) to measure success.
- Promote brand partnerships, collaborations, and influencer relationships within the community.
Data Analysis & Reporting:
- Monitor community engagement metrics and use data to improve engagement strategies and content plans.
- Provide weekly/monthly reports on the community’s growth, sentiment analysis, and social media performance.
- Analyze competitors’ community strategies and report on emerging trends and opportunities.
Brand Ambassadorship:
- Represent each brand authentically and passionately, embodying the values of Castle Lite, Flying Fish, and Safari Lager in all interactions.
- Build relationships with key influencers, bloggers, and brand advocates to expand brand reach and credibility.
- Cultivate and maintain brand loyalty among existing customers while attracting new followers.
Crisis Management:
- Address any community-related issues that may arise, including managing online crises, negative feedback, or controversies.
- Collaborate with PR and marketing teams to ensure consistent brand messaging during sensitive situations.
Key Skills:
- Social Media Management: Expertise in managing social media accounts, creating content, and engaging with followers.
- Community Engagement: Building and nurturing online communities with a focus on creating meaningful relationships.
- Crisis Management: Ability to manage negative feedback and resolve issues in a professional manner.
- Customer Service: Exceptional customer support and conflict resolution skills.
- Creative Writing & Content Creation: Crafting engaging and on-brand messages for different platforms.
- Analytical Thinking: Experience with social media analytics tools (e.g., Google Analytics, Hootsuite, etc.) and reporting.
Personal Attributes:
- Passionate about the brands (Castle Lite, Flying Fish, and Safari Lager) and the beverage industry.
- Adaptable to evolving trends and consumer preferences.
- Energetic, approachable, and outgoing personality with strong relationship-building skills.
- A collaborative team player who thrives in a fast-paced, dynamic environment.
- A keen eye for detail and a creative mindset.
Qualifications:
- Bachelor’s degree in marketing, Communications, Public Relations, or related field.
- Proven Experience in community management, social media, or digital marketing (1-2 years preferred).
- Experience working with beverage brands or in the FMCG industry is a plus.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills, with an ability to tailor messages for different audiences.
- Ability to analyze and interpret data, using insights to refine strategies.
- Strong organizational and multitasking skills with the ability to manage multiple projects simultaneously.
- Ability to work independently and as part of a team, with a proactive attitude and a positive mindset.
Additional Information:
Band: X
ABInBev is an equal opportunity employer and all appointments will be made in line with ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.
How to Apply:
This is Full-time Job, To submit your application, please follow the link provided below.
CLICK HERE TO APPLY
