We are seeking a highly skilled and creative individual to join our team as a Digital Marketing & AI Strategy Expert. The ideal candidate will have proven experience in social media strategy, SEO optimization, and a strong understanding of AI algorithms and their application in digital marketing. This role will drive our online presence, improve search engine rankings, and implement AI-driven solutions for targeted marketing and customer engagement.
- Minimum Qualification :Bachelors
- Experience Level :Mid level
- Experience Length :2 years
Key Responsibilities:
• Develop digital marketing strategies aligned with the organization's overall marketing goals to increase brand awareness, engagement and conversions.
• Strategize, implement and manage paid advertising campaigns across platforms (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) with a focus on integrating AI-driven solutions for enhanced targeting and personalization.
• Utilize AI Insights to create valuable, engaging and SEO-friendly content across various formats (blog posts, articles, social media updates, videos, infographics).
• Analyze large datasets to extract actionable insights and drive data-driven decision-making in marketing strategies.
• Conduct advanced audience analysis utilizing AI tools and techniques to identify granular customer segments and develop highly targeted campaign strategies.
• Employ AI-powered tools for in-depth keyword research, trend analysis and competitive intelligence to optimize campaign relevance and effectiveness.
• Continuously monitor and analyze campaign performance, utilizing AI-powered analytics to identify optimization opportunities and boost key metrics (ROI, CTR, conversions).
• Utilize AI and machine learning models to predict customer behavior and preferences, enabling proactive and personalized engagement strategies within paid campaigns.
• Monitor and analyze website performance using SEO tools such as Google Search Console, SEMrush, Ahrefs.
• Collaborate with the wider marketing team to identify opportunities for leveraging AI to enhance overall marketing effectiveness and customer engagement beyond paid advertising.
• Ensuring that data management and governance practices align with AI needs, addressing privacy, security, and ethical considerations in AI implementation.
Requirements and Skills
• Bachelor’s degree in Marketing, Data Science, Computer Science, or a related field.
• Minimum 2 years of hands-on experience in digital marketing with a focus on social media strategy, SEO and AI applications.
• A proven track record of implementing AI-driven marketing strategies.
• Strong understanding of AI and machine learning concepts, including natural language processing (NLP), predictive analytics, machine learning algorithms and automation in marketing.
• Demonstrable experience with digital marketing tools (e.g., Google Analytics, Google Search Console, marketing automation platforms).
• Comprehensive knowledge of SEO principles and techniques, including technical SEO, on-page optimization, off-page optimization, and local SEO.
• Strong problem solving and analytical skills with the ability to interpret complex data, identify trends and translate insights into actionable marketing strategies.
• Knowledge of content management systems (CMS), such as WordPress, and their role in SEO and content marketing.
• Experience with A/B testing and other experimentation methodologies to optimize marketing campaigns and AI models.
• Agile and adaptable mindset to keep pace with the rapidly evolving digital marketing and AI landscape.
Certifications:
• Professional Certificate in Digital Marketing
• Google Ads Certifications
• Meta Ads Certifications
• AI in Digital Marketing Certification
• Certifications in AI or machine learning are highly desirable.
• Other relevant industry certifications
