Head of Marketing & Sustainability at Mwananchi
Position: Head of Marketing & Sustainability
Mwananchi Communications Limited (MCL)
Dar es Salaam
Job Overview:
Mwananchi Communications Limited (MCL), a subsidiary of Nation Media Group (NMG), is Tanzania’s largest independent news network with an award-winning presence in print and digital media. We are the publishers of leading national news brands such as Mwananchi, The Citizen, and Mwanaspoti in both print and digital formats, as well as proprietors of the Mwananchi Digital suite of products and Nation ePaper eGazeti web platforms. We are audience-led, market-driven, and committed to empowering the nation.
We are looking for a motivated and highly experienced individual to fill the position of Head of Marketing, Corporate Affairs & Sustainability. This role will lead a combined portfolio that establishes MCL’s market presence, visibility, influence, and brand equity. The successful candidate will oversee the implementation of marketing, corporate affairs, and sustainability initiatives.
Responsibilities:
Sustainability & Corporate Affairs:
- Cultivate commercial and non-commercial partnerships to deliver sustainability, corporate affairs, and marketing initiatives.
- Promote a culture of sustainability within MCL by training employees on sustainable practices and encouraging green initiatives, working with HR and other departments.
- Develop and implement the company’s annual strategic marketing, corporate affairs, and sustainability plans.
- Prepare regular sustainability reports for executive leadership and stakeholders, showcasing progress, insights, and recommendations.
- Identify and implement best practices in sustainable media production, resource management, and digital content distribution.
Brand & Market Development:
- Develop and execute MCL’s approach to corporate affairs to positively position the institution on key emerging issues as the focal person for public engagement.
- Develop a standard brand communication approach, common to all the products in the areas of brand image, merchandising, and promotional activities.
- Develop strong brands by targeting identified marketing and consumer needs to expand the market and increase the company’s share of the market in various segments.
- Develop, manage, and coordinate MCL’s customer care and promotional standards, procedures, and activities.
Strategic Marketing & Communication:
- Develop and implement strong marketing programs to ensure all revenue-generating functions meet their targets and grow.
- Prepare and control the approved company’s marketing, corporate affairs, and sustainability budget.
- Coordinate continuous gathering of information and feedback from customers, the trade, and marketplace through market analyses and market research to guide tactics and strategy.
Sustainability Programs & Decision Making:
- Develop and implement a long-term sustainability strategy aligned with MCL’s values and business objectives.
- Recommend and champion sustainability programs that augment MCL’s business (e.g., green initiatives to reduce the use of paper and consumables).
- Ensure MCL is up to date with marketing and sustainability policies in alignment with industry standards and facilitate data-driven decision-making.
Minimum Qualifications and Experience:
Academic:
- Basic university degree; Diploma in PR and Communications studies.
Experience:
- A minimum of 5-7 years working experience in a related field.
Skills:
- Strong leadership and strategic marketing skills with experience in corporate affairs and sustainability.
Mode of Application:
Interested and qualified candidates should apply online via our career portal or email hrm@tz.nationmedia.com by November 25, 2024. All applications should be in PDF format.
Women are highly encouraged to apply. MCL is an equal opportunity employer.
