CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
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Marketing Manager
- Job TypeFull Time
- QualificationBA/BSc/HND , MBA/MSc/MA
- Experience7 - 10 years
- LocationNairobi
- Job FieldSales / Marketing / Retail / Business Development 
Key Responsibilities:
- Marketing Strategy and Planning:
- Develop and implement strategic marketing plans tachieve organizational objectives and enhance brand presence.
- Conduct market research tidentify customer needs, industry trends, and growth opportunities.
- Brand Management:
- Oversee the development and execution of branding initiatives tensure consistency and effectiveness.
- Monitor and enhance the company’s online and offline presence.
- Team Leadership:
- Manage, mentor, and develop the marketing team tdrive performance and achieve departmental goals.
- Set clear objectives and KPIs for the team and ensure regular progress reviews.
- Advertising and Promotion:
- Oversee the creation and execution of advertising campaigns, including digital, print, and outdoor media.
- Coordinate promotional activities, product launches, and events tincrease market visibility.
- Public Relations and Communication:
- Build and maintain relationships with media, industry partners, and stakeholders tenhance the company’s reputation.
- Develop and manage communication strategies, including press releases and corporate materials.
- Digital Marketing and E-commerce:
- Lead digital marketing strategies, including SEO, SEM, social media, email campaigns, and content marketing.
- Optimize the company’s e-commerce platforms and monitor performance analytics.
- Budget Management:
- Prepare and manage the marketing budget, ensuring cost-effectiveness and maximum ROI.
- Track and report on marketing expenditure and campaign results.
- Stakeholder Engagement:
- Collaborate with internal teams such as sales, production, and customer service talign marketing activities with business objectives.
- Engage with external partners and agencies tenhance marketing initiatives.
Requirements
Qualifications and Experience:
- Bachelor’s Degree or MBA in Marketing; a qualification in Public Relations will be an added advantage.
- 7-10 years of working experience in a similar role, with at least 3-4 years in a managerial capacity.
- Membership with the Chartered Institute of Marketing (CIM) is mandatory.
Skills and Competencies:
- Strong leadership and team management skills.
- Excellent communication, interpersonal, and negotiation abilities.
- Proficiency in digital marketing tools, analytics, and CRM platforms.
- Exceptional problem-solving and strategic thinking capabilities.
- Ability twork under pressure and meet tight deadlines.
Method of Application Interested and qualified? Go to CDL Human Resource on cdl.zohorecruit.com to apply
