As our Social Media Content Creator & Digital Marketing Specialist, you will be at the forefront of crafting engaging, informative, and impactful digital campaigns that resonate with our target audience. To apply, send an email to hr@medprime.ac.ke and cc medprimeinstitute@gmail.com. Look forward to having you join us!
- Minimum Qualification :Bachelors
- Experience Level :Internship & Graduate
- Experience Length :2 years
Key Responsibilities
Content Creation & Strategy:
Develop and execute a dynamic social media content calendar that aligns with the college’s mission, values, and academic programs.
- Create high-quality, engaging multimedia content (graphics, videos, blogs, infographics, etc.) for platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, and others.
- Stay ahead of social media trends, integrating fresh ideas to enhance content and engagement.
- Collaborate with faculty, students, and staff to feature testimonials, events, and real-time experiences.
Digital Marketing Campaigns:
- Design and implement digital marketing campaigns, including paid media strategies (Google Ads, Facebook/Instagram Ads, etc.) to increase visibility and attract prospective students.
- Monitor and optimize campaigns to maximize ROI, ensuring strategic growth and increased engagement across all channels.
- Work closely with the marketing team to align digital initiatives with institutional goals and student recruitment targets.
Community Engagement & Analytics:
- Build, engage, and nurture an online community by responding to comments, messages, and mentions in a timely, friendly, and professional manner.
- Utilize analytics tools (Google Analytics, Hootsuite, Facebook Insights, etc.) to track content performance, assess engagement, and refine strategies for optimal results.
- Conduct regular market research to understand student interests and social media behavior, adapting strategies as needed to remain relevant.
Brand Voice & Consistency:
- Ensure all digital content reflects Med Prime College’s brand voice, ethos, and aesthetic while maintaining authenticity and inclusivity.
- Help to maintain consistency in messaging across all platforms while ensuring adaptability for each unique platform.
Collaboration & Reporting:
- Work closely with the admissions, PR, and academic teams to create tailored content for recruitment campaigns and special events.
- Prepare regular reports on digital marketing metrics, campaign performance, and key insights to share with leadership and stakeholders.
