We seek a highly organized and dynamic Administrative and Social Media Manager to join our team. This dual-role position requires a versatile individual who can efficiently handle administrative tasks while taking charge of our social media presence. The ideal candidate will have strong administrative skills, a knack for social media trends and strategies, and the ability to switch between diverse tasks seamlessly.
- Minimum Qualification :Bachelors
- Experience Level :Mid level
- Experience Length :2 years
1. Strategy Development
- Develop and execute a comprehensive social media strategy for each client that aligns with their goals and objectives.
- Monitor trends in social media, tools, and applications, and apply them to enhance each client’s online presence.
2. Content Creation& Brand Management:
- Create, curate, and manage published content (images, video, written) that is engaging and relevant to target audiences.
- Work with the client’s marketing and communications team to produce high-quality content, including graphics and videos.
- Ensure consistency in voice and messaging across all social media channels as per the laid down brand guidelines for each client.
- Manage the social media calendar to ensure timely and relevant posts
3. Analytics and Reporting
- Track and analyze social media performance using social media analytics tools.
- Prepare regular reports on social media activities, growth, and engagement metrics.
- Use data to refine strategies and improve performance.
-Leverage on UTMs for all campaigns
4. Collaboration
- Collaborate with various departments, including admissions, student services, alumni relations, and academic departments, to support their social media needs.
- Coordinate efforts with other university communications and marketing initiatives
Administrative Duties:
● Manage and maintain office supplies and equipment
● Handle incoming and outgoing mail and correspondence
● Coordinate appointments, meetings, and events
● Assist with HR tasks, such as onboarding new employees and managing employee records
● Supervising cleaning and ensuring that the office & store is kept neat at all times
● Keep track of staff attendance logs and provide a monthly report
● Keep track of staff travel itineraries and ensure that all imprest returns are filed on time
● Review all TOIL Hours updates for all staff and ensure that all TOIL applications on the HRM are accurate
● Provide general administrative support to the team
Social Media Management:
● Develop and implement a comprehensive social media strategy aligned with business objectives
● Create high-quality content, including text, images, and videos, for various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn)
● Monitor social media channels, respond to comments and messages promptly, and engage with the audience
● Track and analyze social media metrics to measure campaign performance and identify areas for improvement
Stay up-to-date with the latest social media trends and best practices.
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
● Proven experience as a Social Media Manager or similar role, preferably in higher education.
● Strong understanding of social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube) and their respective audiences.
● Excellent written and verbal communication skills.
● Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
● Experience with graphic design and video editing software is a plus (e.g., Adobe Creative Suite).
● Strong analytical skills and ability to interpret social media metrics.
● Creative mindset and ability to generate innovative content ideas.
● Ability to work independently and collaboratively in a fast-paced environment.
● Knowledge of a North American/European higher education landscape and student interests is preferred.
