BIC products provide easy answers for everyday needs. In creating its first product, the BIC Cristal ballpoint pen, BIC chose to go straight to what’s essential: create something for everyone to use that is simple, yet reliable, and provides a solution for something that we all do.
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Associate Manager - Regional Sales, Nairobi
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience10 years
- LocationNairobi
- Job FieldSales / Marketing / Retail / Business Development 
SUMMARY
- Ensure BIC products are sold to customers within the allocated region.
- Achieve monthly sales volume and value targets across all three categories (Stationery, Lighters, and Shavers)
- Ensure effective implementation and execution of the sales and marketing activations.
- Effectively manage third party Sales Team, ensuring that both quantitative and qualitative targets are met.
- Effectively manage Distributor Sales Reps, ensuring that the agreed sales targets, coverage, and Strike rate is achieved.
- Effective implementation of all negotiated promotions during Mini/Major Back to School and Shaver/Lighter promotional periods
- Compiling and submission of required sales operations and market intelligence reports
- Maintain and build solid trade relations with key customers.
- Identify new customers and sales opportunities within the defined Area.
- Identify opportunities to increase numeric and weighted distribution of both existing and new products to Area customer base.
- Understand customer needs and product trends while tracking competitor activity
- Motivate and coach BIC and Distributor sales force to build their capability and capacity
- Initiate and conduct weekly/Monthly Business and performance reviews with the Distributor and the sales teams.
- Ensure weekly sellout data and stock position is submitted every week to the Sales Analyst
- Ensure that BIC products are constantly available and visible in all routes within the allocate region – No RED ZONES(GAPS)
KEY PERFORMANCE INDICATORS (KPIs)
- Hold weekly Distributor Sales performance review meetings with clear action points with timelines, with minutes sent to the distributor with a copy to the NSM.
- Achieve 80% of the distributor STRIKE RATE target.
- Manage the BSRs and ensure that they achieve set targets
- Achieve 80% of the OSA target for all merchandised outlets.
EDUCATION & EXPRIENCE BACKGROUND
- Bachelor’s degree required (merchandising, sales, marketing or related field)
- 10+ years’ experience in the FMCG industry preferred
- Data analysis - ability to assess data sets and identify patterns and opportunities for improvement
- Strong presentation skills – ability to present findings, along with forecasts and projections, to executives and management personnel
- Communication skills - excellent written and verbal communication to work with departments and personnel across teams and business lines
- Team coordination – ability to coordinate team activities and have strong leadership skills
- High level of organization and detail-orientation
- Ability to complete complex and high-pressure tasks
- Ability to maintain the confidentiality of sensitive information
- Ability to read, analyze and generate reports, market analyses
- General understanding of relevant legislation governing the use of data within the scope of operation
Method of Application Interested and qualified? Go to BIC on careers.bic.com to apply
