We are seeking a dynamic and creative Marketing Lead to drive our startup's growth and brand awareness. As a key member of our team, you will be responsible for developing and executing effective marketing strategies across various channels.
- Minimum Qualification :Bachelors
- Experience Level :Mid level
Brand Strategy:
- Develop and implement a comprehensive brand strategy, including messaging, positioning, and visual identity.
- Maintain brand consistency across all marketing materials and channels.
Digital Marketing:
- Manage and optimize our social media channels (e.g., Instagram, Facebook, LinkedIn, Twitter) to increase engagement and follower growth.
- Create and execute engaging social media content, including posts, stories, and reels.
- Develop and implement email marketing campaigns to nurture leads and drive conversions.
- Utilize SEO best practices to improve website visibility in search engine results.
Content Marketing:
- Create high-quality content, such as blog posts, articles, and case studies, to attract and retain customers.
- Collaborate with the content team to develop content calendars and editorial plans.
Campaign Management:
- Plan and execute marketing campaigns, including product launches, promotions, and seasonal initiatives.
- Track and analyze campaign performance to measure ROI and identify areas for improvement.
- Conceive and execute a network marketing strategy based on referrals, incentivized affinity marketing.
Market Research:
- Conduct market research to identify target audiences, industry trends, and competitor analysis.
- Use insights to inform marketing strategies and tactics.
Team Management:
- Lead and mentor a team of marketing professionals.
- Foster a collaborative and creative work environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, social media, and content marketing.
- Strong understanding of SEO, PPC, and email marketing.
- Excellent written and verbal communication skills.
- Creative problem-solving skills and a passion for innovation.
- Proficiency in marketing automation tools and analytics software.
Salary range of Ksh 30,000 to Ksh 40,000
If you're a passionate and results-oriented marketer, we encourage you to apply
