POST: HEAD OF PUBLIC RELATIONS AND COMMUNICATION UNIT - 1 POST
EMPLOYER: Mamlaka ya Udhibiti wa Nafaka na Mazao Mchanganyiko (COPRA)
APPLICATION TIMELINE:: 2025-04-06 2025-04-20
JOB SUMMARY: NIL
DUTIES AND RESPONSIBILITIES:
- (i) and execute comprehensive communication and PR strategies aligned with the Authority’s mission and objective.
- (ii) Oversee internal and external communication to ensure consistency and effectiveness
- (iii) Build and maintain relationships with journalists and media outlets, government agencies, farmer’s & dealers associations/representation, buyers and all other international partners.
- (iv) Create compelling content such as press releases, articles, blog posts, and social media updates to communicate the organization's key messages and initiatives
- (v) Develop and implement crisis communication plan and manage reputational risks. (vi) Oversee the development of branding materials, corporate identity and promotional content
- (vii) Managethe Authority’s digital presence luding website content and social media platforms
- (viii) Lead public awareness and behavioral change campaigns on crop development, adoption of good agronomical standards, adoption of agricultural policies and promotion of sustainability programs
- (ix) Foster strong relationships with key stakeholders including policy makers, other government and private entities, farmers, relevant associations and representations and development partners
- (x) Coordinate communication efforts for agricultural programs, training workshops and stakeholder forums
- (xi) Advocate for policies that supports crop development and food security through strategic messaging
- (xii) Supervise and guide the communications team to ensure high quality output and strategic alignment
- (xiii) Manage budget for communication campaigns, media engagement and events
- (xiv) Evaluate impact of communication strategies and adjust as needed. (xv) Conductingresearchtounderstandpublicsentiment,tracktrends,andgather data that can inform PR and communication strategies
QUALIFICATION AND EXPERIENCE:
Holder of Master’s Degree in one of the following fields: Public Relations, Journalism, Mass Communication, International Relations, Business Communication, Public Administration, Development Economics, or equivalent qualifications from recognized institutions.
REMUNERATION: COPRASS 10
