ALN Kenya has been widely recognised as a leader by top directories and institutions. The firm has won various international awards, including the ‘African Law Firm of the Year – Large Practice’ award at the African Legal Awards five times since the launch of the award in 2013, including in 2020. This prestigious award recognises the firm&r...
Read more about this company
Digital & Content Marketing Officer
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience5 years
- LocationNairobi
- Job FieldMedia / Advertising / Branding 
Storytelling and content development:
- Craft and execute compelling brand narratives that showcase our firm’s thought leadership, expertise and impact.
- Develop, edit, and manage content—including articles, case studies, opinion pieces, press releases and videos—for both digital and traditional channels.
- Ensure all content aligns with the firm’s voice, values and market positioning.
- Create and maintain a content calendar to ensure strategic distribution across various channels.
Campaign strategy design and execution:
- Design and implement marketing campaigns that combine traditional and digital approaches to maximise audience engagement.
- Work closely with leadership to shape messaging strategies that elevate the firm’s reputation and market influence.
- Develop marketing assets including brochures, presentations, newsletters and thought leadership reports.
- Monitor and optimise campaign performance using data analytics and audience insights.
Digital marketing and website management:
- Manage and update the firm’s website to ensure it provides an engaging, user-friendly and SEO-optimised experience.
- Oversee social media strategy and execution, driving engagement and audience growth across key platforms.
- Utilise analytics tools to track and refine digital marketing performance.
Traditional media and public relations:
- Develop content for print media, conferences, speaking engagements and press releases to enhance the firm’s visibility.
- Collaborate with media partners to secure placements in key industry publications and news outlets.
- Maintain relationships with journalists, legal publications and industry stakeholders.
Stakeholder engagement and brand positioning:
- Work closely with internal teams including business development, marketing and legal experts to align content with broader firm objectives.
- Ensure consistency in messaging and brand identity across all communication channels.
- Train internal teams on best practices for content creation, storytelling and brand communication.
Industry trend monitoring and innovation:
- Stay updated on emerging trends in digital and traditional marketing, particularly within the legal and professional services sector.
- Identify opportunities for innovation and implement strategies that keep the firm ahead in a competitive market.
Experience and personal qualities:
The following experience is preferred:
- Bachelor’s degree in marketing, Communications, Journalism, Media or a related field.
- Additional qualifications in Digital Marketing and content creation are a plus.
- At least five (5) years of experience in content marketing, storytelling or digital marketing preferably within the legal, consulting or professional services industry.
- Strong experience in writing, editing, and developing engaging narratives for different audiences.
- Proficiency in IT systems including Microsoft Office Suite and familiarity with digital marketing tools and platforms.
- Excellent verbal and written communication skills, with an ability to distill complex legal concepts into accessible content.
The following personal qualities are preferred:
- Strategic and creative thinking: Ability to develop compelling brand stories and execute innovative marketing strategies.
- Research and analytical skills: Strong attention to detail and the ability to analyse data to inform marketing decisions.
- Adaptability and tech-savviness: Up-to-date with the latest marketing trends, tools and technologies.
- Effective communication: Strong storytelling ability, skilled in articulating complex information clearly and persuasively.
- Organizational skills: Highly organised, ability to manage multiple projects and meet deadlines under pressure.
- Team orientation: Collaborative mindset, working effectively with cross-functional teams and external partners.
- Proactivity: Hands-on, action-oriented and capable of driving initiatives independently.
Method of Application Interested and qualified? Go to ALN Kenya on aln.africa to apply
