We are a HR Consultancy firm that is very passionate about people and their contribution towards the growth and success of any organization. We create systems that are streamlined towards the attainment of the organizations goals and build the capacity of the organizations employees to deliver results.
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Marketing Manager
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience5 years
- LocationNairobi
- Job FieldSales / Marketing / Retail / Business Development 
POSITION SUMMARY
Our client is looking for a Marketing Manager who is responsible for leading in marketing initiatives and support the growth of the brand across Kenya. This role involves a mix of hands on involvement to build brand awareness, strategic thinking, creative problem solving and support to sales growth.
JOB RESPONSIBILITIES
1. Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies to drive brand visibility aligned with business objectives
- Conduct continuous market research to identify trends, customer preferences, and competitor activities.
- Establish key performance indicators (KPIs) to measure marketing effectiveness.
2. Brand Management & Awareness
- Conceptualize and execute innovative marketing campaigns that capture attention and drive brand excitement.
- Ensure consistent brand messaging across all marketing channels.
- Develop branding guidelines and oversee brand positioning in the market.
3. Digital Marketing & Social Media
- Oversee digital marketing campaigns, including SEO, email marketing, and social media.
- Analyze website traffic, social media engagement, and digital ad performance and provide actionable insights to optimize strategies and improve ROI.
- Develop content marketing strategies to enhance online presence.
4. Campaign Development & Execution
- Plan and execute marketing campaigns.
- Coordinate with designers, content creators, and sales teams to ensure seamless execution.
- Monitor campaign performance and adjust strategies as needed.
5. Customer Engagement & Lead Generation
- Develop customer relationship management (CRM) strategies to drive engagement.
- Implement lead generation strategies to attract potential customers.
- Oversee loyalty programs and retention strategies to boost customer lifetime value.
6. Market Research & Competitive Analysis
- Conduct surveys, focus groups, and data analysis to understand customer needs.
- Identify and track competitors’ marketing strategies.
- Provide insights and recommendations for business growth.
7. Budgeting & ROI Analysis
- Develop and manage the marketing budget.
- Monitor spending and optimize cost-effectiveness.
- Prepare reports on marketing ROI and present findings to senior management.
8. Team Leadership & Collaboration
- Lead and mentor the marketing team to achieve business objectives.
- Work closely with sales, product development, and customer service teams.
- Manage external agencies, vendors, and partners as needed.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
- 5+ years of experience in marketing, with at least 2 years in a managerial role.
- Experience in retail, FMCG or healthcare is an added advantage.
- Strong understanding of digital marketing, branding, and market research
- Proficiency in Google Analytics, SEO and social media advertising
- Excellent leadership, communication, and negotiation skills.
Method of Application
Interested and qualified candidates should forward their CV to: vacancies@peoplefoco.co.ke using the position as subject of email.
