Lesus Executive Concierge is a luxury transport and concierge service specializing in high-end chauffeur services. We are looking for a highly skilled Digital Marketing Specialist to drive our online presence, enhance lead generation, and optimize marketing campaigns.
- Minimum Qualification :Bachelors
- Experience Level :Entry level
- Experience Length :No Experience/Less than 1 year
Key Responsibilities:1. Search Engine Optimization (SEO)
- Conduct keyword research and implement SEO strategies.
- Optimize website content, metadata, and structure.
- Track and analyze SEO performance using analytics tools.
2. Google Ads & Paid Advertising
- Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Optimize ad spend to maximize conversions and ROI.
- Conduct A/B testing on ad creatives, copy, and audience targeting.
3. Social Media Paid Ads
- Develop and execute paid advertising campaigns on Facebook, Instagram, LinkedIn, and Twitter/X.
- Optimize audience targeting for luxury clientele.
- Monitor ad performance and adjust strategies for better engagement and conversions.
4. CRM & Marketing Automation
- Manage and optimize CRM tools (HubSpot, Salesforce, or Zoho CRM).
- Set up and automate email marketing campaigns.
- Implement marketing automation workflows to enhance lead nurturing.
5. Content & Performance Analysis
- Collaborate with designers and copywriters on ad creatives and landing pages.
- Track and report key marketing KPIs (CPC, CTR, ROAS, engagement rates).
- Use data-driven insights to refine marketing strategies.
