Develop and execute a multi-channel marketing strategy to increase foot traffic and player retention.
- Minimum Qualification :Diploma
- Experience Level :Senior level
- Experience Length :3 years
- Working Hours :Full Time
About Afro Bingo
Afro Bingo is Nairobi’s first and only in-person Bingo hall, offering an exciting, high-energy gaming experience. With a capacity of 200 players per session, Afro Bingo is looking to expand its brand presence, drive consistent foot traffic, and optimize its revenue model.
We are seeking a results-driven Marketing Manager to lead our growth efforts by developing and executing a comprehensive marketing strategy that increases awareness, player engagement, and ticket sales.
Key Responsibilities#1. Strategic Marketing & Brand Positioning
- Develop and execute a multi-channel marketing strategy to increase foot traffic and player retention.
- Establish Afro Bingo as Nairobi’s leading social entertainment destination, differentiating it from traditional gambling establishments.
- Create and maintain consistent brand messaging across all digital and offline platforms.
#2. Digital & Social Media Marketing
- Manage and grow Afro Bingo’s digital presence (Instagram, Facebook, TikTok, Twitter, and a website).
- Plan and execute paid advertising campaigns (Google Ads, Facebook/Instagram Ads, and TikTok promotions).
- Oversee content creation, including engaging videos, influencer partnerships, and real-time game updates.
- Track key social media metrics to assess engagement and ROI.
#3. Event Marketing & Offline Promotions
- Organize and promote themed Bingo nights (e.g., Ladies’ Night, Speed Bingo, VIP High-Stakes Bingo).
- Develop strategic partnerships with bars, lounges, and corporate organizations to bring in new audiences.
- Oversee on-ground activations, promotions, and printed marketing materials.
#4. Customer Engagement & Loyalty Programs
- Design and implement a player loyalty program to increase repeat visits.
- Introduce bundled ticket packages and promotional discounts to drive higher spending per player.
- Utilize WhatsApp, SMS marketing, and email campaigns for personalized customer engagement.
#5. Revenue Growth & Performance Analysis
- Work closely with the operations team to optimize pricing models and increase revenue per game.
- Analyze ticket sales data and marketing performance metrics to refine strategies.
- Ensure that the marketing budget is allocated efficiently for maximum ROI.
Requirements & Qualifications
Experience:
- 5+ years in marketing, brand management, or digital marketing, preferably in gaming, entertainment, hospitality, or nightlife industries.
- Strong understanding of performance marketing, social media growth strategies, and influencer partnerships.
Skills:
- Ability to develop and execute high-impact marketing campaigns.
- Experience in running paid ad campaigns on social media & Google Ads.
- Strong negotiation and partnership-building skills.
- Analytical mindset with experience tracking marketing performance & ROI.
- Excellent communication skills and the ability to lead a lean team effectively.
Bonus Points:
- Experience working in the gaming, hospitality, or nightlife industry.
- Understanding of player psychology and entertainment marketing.
- Ability to think outside the box and create viral marketing strategies.
Why Join Afro Bingo?
- Be part of an exciting entertainment business that’s reshaping Nairobi’s nightlife and social gaming culture.
- Have the autonomy to execute your creative marketing vision and directly impact revenue growth.
- Work in a fun, high-energy environment with opportunities for career growth.
