The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Read more about this company
Director, Channel Execution
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience10 years
- LocationNairobi
- Job FieldSales / Marketing / Retail / Business Development 
Position Overview:
- This role supports the Franchise Unit Leader, in developing our channel commercial execution growth pillars in Distributor + Wholesale management, On Premise HORECA (hotel, restaurant and café) Channel Management and provide the bottler with thought leadership on distributor model implementation based on global best practices
What You’ll Do for Us
- Develop impactful and forward-thinking insights for operating unit, customer, and category-level digital business performance and opportunities, including industry/economic analysis, trend identification and impact sizing, and ad-hoc analysis.
- Manipulate and analyze large data sets to distill actionable insights from data and convey findings to executive audiences
- Create effective, scalable, and easy-to-understand reporting solutions, ensuring digital is well integrated into enterprise decision-making and performance management.
- Partner with Platform Services to develop and automate reports, iteratively building and prototyping dashboards to provide insights at scale and support monthly and quarterly performance management routines.
- Collaborate with cross-functional insights and analytics teams, Global, and Platform Services to develop a vision and roadmap for insights and analytics
- Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth.
- Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts.
- Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation
- Develops an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations.
- Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements.
- Leads the development and implementation of specific incidence & frequency driving programs.
- Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution
- Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as ensures the successful execution of national innovation projects.
Qualification & Requirements
- Bachelor’s degree in Marketing, Business Administration, Finance, or related field required
- 10+ years of experience in marketing, product marketing, analytics, and business intelligence.
- Experience manipulating large datasets and generating insights using SQL, Alteryx, Google Analytics, etc.
- Visualization expertise in tools like Tableau, Power BI, Looker, etc.
- Experience in a cross-functional or highly matrixed organization
- Experience having owned/shaped/led growth and marketing strategy for global product line.
- Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding
- Ability to motivate and work well with diverse, global, and cross functional teams.
- Candidate must have a proven track record of delivering results through leadership and growth behaviors and strategy building experience.
Method of Application Interested and qualified? Go to The Coca-Cola Company on careers.coca-colacompany.com to apply
